Sunday, August 29, 2010
Thursday, August 5, 2010
Wednesday, August 4, 2010
A brand new logo unveiled
A brand new logo unveiled
Over the years, a company’s logo and identity can become as comfortable and familiar as a favorite pair of jeans. But when you want to make the best impression, you turn to something fresh and modern.
So after concentrated research with both Consultants and consumers, we’re excited to unveil a new look for Creative Memories.
We’re making other changes too, like specifically working to target our offerings to two distinct customer groups with the help of recent research. This segmentation will help you reach new people in new ways.
What’s in a logo?
• The O in Creative Memories is a stylized version of a camera’s shutter – fitting for us since it all starts with a photo!
• The blue color gives a nod to our previous blue oval logo, but in a brighter, updated color.
• The variety of lettering styles in the logo also reminds us that we all share a love for stories and photos, even though our handwriting and personal styles are unique.
• Focus groups loved the color and playfulness of the shutter symbol. Some consumers thought that it reminded them of a spinning CD, which made them think of digital. To others, it made them think of a decorative embellishment.
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